Saab design culture reinterpreted - X Concept 2021

Tom 3 min read

20 years ago something remarkable happened in Trollhättan. A team of designers drew this 9-X Concept and broke with old tradition. Since 1947, Saab Automobile had only had 3 designers. It started with Sixten Sason, from whom Björn Envall learned and took over, followed by Einar Hareide. A continuity until the year 2000 that will never be found again in the auto industry. That was the end of it now. Radical.

X Concept 2021
X Concept 2021

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