We (Saab) are still there. Why actually?
Ten years ago hardly anyone saw a lively Saab culture in 10. The prognoses for the future were consistently negative. But, we (Saab) are still there. Why is that? Time is fast moving and hard to judge. There is no stage and no mercy for those who have failed. Other brands, with a similar fate, quickly faded from public memory. What is so different about Saab? An attempt to put the actually inexplicable into words.
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