A new year, well-known actors and a not so fresh plan. The legendary sports car brand Spyker is trying again to restart. As always, it's former Saab frontman Victor Muller who pulls the strings. Supported by friends from Russia, whose names are also not unknown. Will the new attempt to bring Spyker back into the present succeed?
Planned Spyker Comeback 2.0
We remember. Spyker planned a fall in 2020 Comeback. In the spring it all seemed to be over, but miraculously the brand escaped the ultimate end. With the Russian financier and Putin's friend Boris Rotenberg, the new start should succeed. The plans sounded fantastic, a production in Germany, the showroom in Monaco, and above all, endless Russian money.
Because financier Rotenberg should be something like the biggest fan of the brand and own a large Spyker collection.
The comeback silted up somewhere in the triangle Monaco, London, St. Petersburg. A few months later, in January 2021, the break was over again. Instead of a party atmosphere with Russian caviar, he pulled liquidator one and Spyker seemed to have used up the last of his at least 9 lives this time.
The funeral chants rang out, the Website went offline and the last of the valuables were sold. Almost, because important assets were given to an English company as a precaution and were thus withdrawn from the bailiff's access.
Just in case that a few bonus rounds could be booked in addition to the 9 lives used.
Restart with known actors in the background
You almost suspect that in the team with Boris Rotenberg Spyker will rise from the ashes in 2022. With small changes in the program compared to 2019. The Production is now to take place in Russia and Germany, the final assembly in the Netherlands. Monaco is still considered set, Cannes as planned, and an additional sales room is to be built somewhere between France, Germany and Luxembourg. Financially, operations are to be carried out from Luxembourg and 3 different Spyker models will be on offer.
That's nice and good luck to you. Because, in the age of soulless Asian high-voltage products, the automotive soul needs stories of old legendary brands that soar from the ashes.
Unfortunately, you don't want to be petty, there is a little catch.
The anger of the Americans still hovers over Putin's friend Boris. The sanctions that affect his old judo friend from Moscow also apply to Boris Rotenberg. His entrepreneurial freedoms in the West are currently limited. The sanctions will run (at least) until March 2022.