The SaabBlog team keeps getting surprise posts. Packages from readers who send Saab history. In the envelopes and boxes we then find old Saab brochures, price lists and sometimes Saab books. Each package is almost like Christmas or Birthday, you are never sure what you are getting. The condition of the brochures is very different. Sometimes we find printing that looks like fresh from the Saab dealer. Then again ancient brochures that were marked by the years. Water damage, signs of use of any kind. Not collector's items, definitely not. No reason for us to throw away.
Collectible automotive rarities are generally choosy. Brochures and price lists that are as good as new are in demand. If you find slight traces of use, this is usually still accepted. However, the situation is quite different when it comes to traces of improper storage. Water damage is bad, so is yellowed paper.
The ravages of time are not desired
The value of these relics goes to zero. Even if they are particularly rare, 40 or 50 years old and from the early days of Saab. At some point they will be disposed of, thrown into the waste paper container and thus fed back into the cycle. With a little bit of luck.
If we get such old brochures that have been marked by time, then we help them to find a new, second life. In digital form, and the scanner saves what can still be saved. Water spots can be retouched, as can age spots on the paper. If a small piece of the page is missing, you can perhaps rework something digitally. And ugly creases or tears are undone by photo editing.
A new digital life
What is no longer suitable for collecting as an analogue, paper-bound medium lives on in digital form. This is work for us, but also fun. It would be unfortunate if the garishly colorful testimonies from the 1970s or 1980s were to disappear forever. Because what Saab had printed there has cult character throughout and is part of our car culture.
And browsing through old brochures often just puts you in a good mood.
This is how "ugly", used and worn-out brochures live in our digital world Saab Heritage Archives further. They no longer age and are preserved for the future. In the archive, they are accessible to all subscribers at any time and tell of a major car brand that often went its own way.
The prospectus, which was stored in a private collection, thus becomes an artefact for many. And that's a good thing, because with this small contribution, Saab history is preserved. At least as long as the blog is online.
If you have old brochures that are duplicates or simply take up too much space, then you shouldn't just throw them away. Pack a surprise package for the blog team. We save your treasure and give it a second, digital life.