Since we introduced the revised Saab newsletter concept, 250 subscribers have come. Wonderful, as that speaks for the interest in Saab and our idea. The newsletter is increasingly becoming the Saab source of information alongside the SaabBlog. Because it also conveys news that does not find a place here in a timely manner. We listened carefully and implemented what the readers wrote to me on the subject. There have therefore been some modifications in the last few weeks. But I can (unfortunately) not fulfill all wishes.
Saab newsletter once a day
The newsletter has become more colourful. From time to time he transports a few vouchers and also the "Saab picture of the day" with a few short lines and other news. The layout will soon change slightly and become a bit more demanding.
But it's general things that have changed.
So far, there has been a short or longer notice in the newsletter for every new post on the blog. Not everyone likes two Saab emails a day, one or the other felt annoyed or bothered. We changed that. The newsletter on the core topic of Saab only comes to the mailbox once a day, regardless of how many articles are published.
In addition to fewer emails in every mailbox, we also reduce our CO2 footprint. After all, it is easy to forget that every e-mail consumes energy, and digitization is anything but CO2-neutral.
The side issues remain an exception. Anyone who has booked information about Koenigsegg, Evergande or Sono Motors in addition to the Saab topic will receive the desired additional information by e-mail with each new article.
Saab Newsletter in English
The SaabBlog project is being read more and more internationally, with a plus of 30% in December and January alone. Accordingly, there is often a request for an English newsletter – parallel to the German version. Here at the latest we reach our limits. Realizing the sometimes very extensive daily newsletter in two languages is not possible in terms of time.
All wishes (unfortunately) do not come true. The blog project is still a story that is realized by Saab fans for Saab fans in their free time. Even if it's hidden from time to time.