There was a time when car buyers in the Middle Kingdom preferred European design. The clear design language and the high recognition value of the vehicles were a pillar of success on which German brands built. However, that all seems to be light years ago. The trend has reversed. Whereas European cars used to be designed to be compatible with customers in the home markets, today it is the other way around. Chinese taste, or whatever you may think of it, counts. The Europeans, and their perhaps sensitive taste buds, no longer matter. This can be extremely dangerous for the brand and its identity.
Yes, I would like to continue reading this...
This post is exclusive to our subscribers.
Are you a subscriber or an Aero X Club member?
Log To read the entire article.
Don't have a SaabBlog subscription yet?
But you want a daily dose of Saab and want to read the full article?
Will you Subscriber or a member of the Aero X Club. Get involved and actively support the SaabBlog Magazine project! Because only with your help does the Saab spirit stay alive!
From €1,99 you get full access to all content and promotions and become a member of the Saab world.