Many car brands are coming back - dream or nightmare?

A few days ago I received an email about the planned comeback of a car brand. Exciting, I thought. What if the Saab brand came back? Would it be a dream - or more of a nightmare? Opportunities and risks lie side by side in the comeback. Can the rebirth meet the expectations associated with the brand? How do brand fans react to a new edition? And isn't the chance of failure much higher than the chance of success? I started researching and found an amazing half dozen car brands wanting to try again.

MG Cybster study in the sign of the octagon
MG Cybster study in the sign of the octagon

I want to read this on ...

 


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