In our series about car brands who want to try again, Lancia doesn't fit 100%. The traditional brand never completely disappeared, it always remained present in Italy. But Lancia has been expected to do a lot. The venerable former embodiment of Italian avant-garde had to endure more than Saab. Just think of the creepy Chrysler models that came out as Lancia-badged revenants. That was hard, but it should be over and never happen again. The Lancia Renaissance has begun, says the Stellantis Group. Here's the plan!
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