Who actually reads the SaabBlog? That has changed!

The SaabBlog project is now in its 11th year of existence. In this long time there were laws that seemed to be set in stone. But as the water continues to flow down the Göta Älv, things are changing here too. The blog was a D-CH-A event for a long time. Readers from Germany, Switzerland and Austria dominated. It has always been like this. And that's exactly what has changed enormously in the last 18 months. Because a country is pushing itself forward and disrupting the old order. Surprised? Rather not!

Saab 9-3 and Saab Safir

The Saab homeland reads SaabBlog

It was probably the outbreak of the corona pandemic that accelerated the upheaval. Reading behavior changed, visiting hours were different than before and the country ranking also started to move. It is somehow clear for a German-speaking blog written here that Germany has the first place. Switzerland was in second place for almost 10 years and Austria had firmly booked third place.

This has changed tremendously in the last 18 months and we thought it was a passing trend. Ironically, the Swedes caused unrest. Coming from 5th place, they slowly pushed past the Swiss to 2nd place and consolidated this position over the next few months.

Switzerland, the Saab country in the heart of the continent, slipped backwards for the first time in blog history.

Reader numbers - the top 10 countries in the first half of 1
Reader numbers – the top 10 countries in the first half of 1

The readers from Austria also had to lose their feathers in the ranking. Position 5 after the Dutch, that has never happened before. It is interesting that countries such as Germany, Switzerland and Sweden continue to grow each year, while Austria is stagnating. Is the relatively manageable Saab market saturated, or why is that?

A look at two other countries outside the top 10. The warring Russia is still in 12th place in the country ranking, despite alleged internet blockades in the country. The access trend is even slightly positive. More Russians read the blog than before the war. Ukraine, suffering from neighbor aggression, falls down a notch to 24th place.

Understandable, because there you have other concerns at the moment than the Saab topic.

9 thoughts on "Who actually reads the SaabBlog? That has changed!"

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    Saab no longer exists and it still works. I call that impressive!

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    I think in Austria this is also related to the workshops that specialize in Saab. And unfortunately there are only a few left. Vienna and area -> Saab Himberg! Not too often you hear that in the car dealerships where Saab used to be sold and these are mostly Opel dealers (GM), the owners have a guilty conscience when they come for service or have problems. "Oh God, you're still driving a car where the manufacturer has long since gone bankrupt! Have you already thought about how to get spare parts?” Then the good Saab is bought from the owners for a spot and a new vehicle is turned on. That's why I've been avoiding these workshops for years and continue to drive my Saab's with friends and enjoyment.

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      Well, you just can't go to these workshops, if you live in the east of Austria and are a Saab fan, you go to Saab Himberg, who in the west have Saab Art Bad. There is a Saab in good hands.
      The companies that still carry Saab on paper often didn't try very hard in the past if you came with a Saab or even wanted to buy one there.

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        I've been with Saab Himberg for a good 10 years and I'm well looked after by Mario. If the company didn't exist, I would have had a hard time thinking about it. I bought my first Saab from Eisner in Muthgasse 17 years ago. If you're not as Saab Affin as we are all cavorting here on the blog, you'll have a hard time. To conclude my thoughts, unfortunately I think that's the reason why the Saab community is losing those Saab drivers and the interest in the blog is decreasing.

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      Because it fits the context and unfortunately hardly anyone knows - in Graz, the Robinson company lovingly takes care of the Saab brand. Most of the mechanics from the former winter car dealership live there, the Saab really live - otherwise my small collection could never keep alive ...

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    Confirmation that the blog obviously always has topics ready that interest many readers from very different countries, and thus also mentalities. So respect and congratulations to Team Tom!
    A few other interesting numbers. If you open the search for Saab on, for example, Autoscout etc., there are currently 353 hits in D, 628 in S, 791 in NL, 185 in CH, 48 in A and 353 in I. The comparison D/ S : based on the previous registration numbers, we're holding up well when used. NL also stands out in absolute and relative terms.

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    It is interesting to calculate the figures down to the population. Then the spread in Sweden is higher than in Germany. It also fits, because there are more Saabs driving there.

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    Hello Tom, those are great numbers and an amazing development! Would have expected Holland to be a high-flyer. They're pretty crazy about Saab too. The blog is just good, just like the Saab cars are good.
    As a Swiss living in Germany with an email address .ch, I ask myself, do my daily clicks go to Germany or to CH? I think the IP address is crucial for the click, right?
    Anyway, I read the blog daily and it's just fun!

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      It's the IP that counts. I think digitally you are German now 😉

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