Hedin Group brings BYD electric cars to Germany

When the Hedin Mobility Group, which recently took over the Saab parts supplier Orio AB, brings a new car brand to Germany, it is at least worth a note. BYD is the Chinese manufacturer that has been said to have great potential and the ability to beat Tesla for years. That hasn't happened so far. BYD focused primarily on the domestic market. The strategy is currently changing, BYD is coming to Sweden and Germany. The Hedin Mobility Group is significantly involved in this.

BYD Seal
BYD Seal

The Swedes signed the corresponding on August 1st contract and are now “Dealer+” partners for BYD. For Sweden and Germany, Hedin organizes sales and after-sales service. The market launch is October 2022, the first vehicles will be delivered this year.

Potential that BYD finally wants to exploit

BYD is an electric car pioneer from China. The group has been relying on the electric card for 27 years, and in the first half of 2022 the Chinese sold more than 640.000 vehicles. Sales are still domestic, but with the recent entry into Japan and now Europe, that will change. Chinese brands are gaining significant market shares in Germany thanks to the state-sponsored boom in electric cars.

The best example is the former British brand MG, which is growing to a new size under Chinese SAIC ownership. In Germany, sales in the first half of the year doubled to 4.200 vehicles delivered. The trend is still rising, since MG is pushing interesting vehicles and the dealers could still sell more than MG is delivering.

With the new BYD Seal, the Chinese have an electric car on offer that could pose a threat to Tesla's M3. There are already 60.000 pre-orders in China. The pleasantly drawn sedan with a range of up to 700 kilometers will be delivered for the first time this month. It has the potential that BYD has always been said to have and that is now finally about to be exploited.

BYD is the number 37 car brand in the Hedin portfolio

The Seal is the first BYD vehicle to feature the innovative CTB (cell-to-body) design. The cells are built directly into the body, without going through modules or packages. The rigidity of the body should be 100% better than the conventional design, says BYD.

The Seal is also expected in Europe, more information will be available later this month when the national pages for Germany and Sweden will be online. (www.bydauto.de and www.bydauto.se).

In the former Saab logistics center in Nyköping, the shelves could now be filled with BYD spare parts. There is definitely enough space, but the warehouse has not been busy with Saab spare parts for a long time. The Hedin Group has thus added another car brand to its portfolio. Number 37 if we count correctly.

21 thoughts on "Hedin Group brings BYD electric cars to Germany"

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    I don't think you can simply avoid China, because then you can't buy certain models from BMW or from other European manufacturers because they are also made in China.
    Beautiful new world………………. it is best to continue driving Saab.

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      ... among other things (and also technical frippery, etc.) I deliberately "back then" at the end of 2014 made the "brave" decision for me to buy an "expensive" 2011'er Saab (quasi the latest generation, but from a bankrupt company)
      So at that time I had the absolutely “latest” Saab technology (including “platform”), which I (hopefully back then) could drive for many years to come.
      (and there was/is certainly enough “China” in it)

      My car is now more than 11 years old, I've been driving it for almost 8 years now...
      • the Saab is still "fresh" and optically without much aging
      • people are often asked what a great car it is or how long Saab has been around again
      (or whether still)
      • if no accident happens, I can certainly drive it at least as long again 🙂
      (then even such a battleship will eventually become “almost environmentally friendly”)

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        There's a lot of Asia in there. The old models had a very high proportion of "Made by Sweden". The last generation 9-5 NG and 9-4x were world cars with a high proportion of Asia.

        The best example is the legendary light bar of the 9-5 NG. There are 7 or 8 suppliers with factories mostly in Asia involved. One reason why there will be no post-production.

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          ... you absolutely have to spoil my fun with the car (even more) ... 😉 ;-(

          Seriously: has there been a car (for decades) that doesn't somehow get the majority of its parts from China?

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            Of course not. Saab was there very late due to slow model changes. The brand could never have escaped the development. But it is precisely these sources in Asia that are currently the big problem in the industry.

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          …I have to live with the fact that the thing is actually mostly a “taco shell” every day. 😉

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    I avoid “Made in China” as much as possible. I don't always succeed, but more and more often!

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      To 100 %! At the latest when it comes to Taiwan, the indignant howling will start again. I can already hear it!

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    • blank

      … me too.
      But that's unfortunately almost impossible (see raw materials, technology, clothing, small appliances, "frills"/gimmicks, tools, etc. ... actually almost everything or everywhere).

      But if you "consume" -generally- a little more consciously, you can avoid "China" here and there (and maybe somehow/at some point make a difference and focus a little more on "our Europe").

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        I'm amazed how well it still works if you're willing to do without pacifiers.

        Oh what, give up? Less is often more.
        I am very happy with a 6-burner Italian gas stove whose electric oven I CANNOT use my phone to control.
        Or with a lawnmower and chainsaw without rare earths in white-orange with a combustion engine. Or with my hair clipper, which has been in production unchanged Made in Germany for 50 years. Or, or, or...

        The list of my tools and household appliances that do without a battery, without a charger, without a display, without sensors and processors and without the Internet is endless. The bad thing is that you can buy them all completely differently. I expect the digital hammer to come almost every day. Maybe with a laser for aiming, sensors in the handle and an LCD display that counts the shots? Who knows …

        Schnulli is not progress, it is simply as superfluous as a goiter. It also works without. Still …
        Fewer pacifiers, less China.

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    This would make it clear what the Orio AB was bought for!
    You can only establish a new car brand if the service and the supply of spare parts are right. There are also some of the former Saab car dealerships. But what about the crash behavior of Chinese cars?

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      Hedin bought a 1a logistics center for little money. Orio was included for free, the business figures are really not such that you would buy the store.

      As far as crash behavior is concerned, the Chinese have successfully adopted our technology over the past 30 years. The cars are at eye level, sometimes better and more innovative.

      When it comes to cut-throat competition, China has the upper hand. They have battery plants and the raw materials. We have nothing.

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    Interesting article 🙂 .Thank you.
    But not a product for me...

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    It's great! Hedin brings me BYD, Emil Frey brings Great Wall and the German state generously subsidizes every China box with tax money for the sake of the environment. The China wave is on, so I don't have to worry about the European car industry at all.

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      … do the Chinese actually still get this kind of “development aid” from us?
      (or has that been discontinued in the meantime)

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          Ah... thanks Tom.
          (I lazy guy could have looked for something myself) ;-(

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            I was now interested in the subject myself.

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          In the end it was only a few million a year 🙂

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          What is forgotten is that the postal classification of China as a developing country will remain in place.

          This allows the tens of thousands of merchants on platforms like Wish to send their products around the world for almost nothing.

          This is important for social peace in China, as it means that the production of goods can continue to run better.

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  • blank

    ... nooooo, you don't buy something like that (at least I probably won't in the future) ... ;-(
    ... please no Chinese (therefore also an "off" for Volvo/Polestar for me) ;-(

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