When the Hedin Mobility Group, which recently took over the Saab parts supplier Orio AB, brings a new car brand to Germany, it is at least worth a note. BYD is the Chinese manufacturer that has been said to have great potential and the ability to beat Tesla for years. That hasn't happened so far. BYD focused primarily on the domestic market. The strategy is currently changing, BYD is coming to Sweden and Germany. The Hedin Mobility Group is significantly involved in this.
The Swedes signed the corresponding on August 1st contract and are now “Dealer+” partners for BYD. For Sweden and Germany, Hedin organizes sales and after-sales service. The market launch is October 2022, the first vehicles will be delivered this year.
Potential that BYD finally wants to exploit
BYD is an electric car pioneer from China. The group has been relying on the electric card for 27 years, and in the first half of 2022 the Chinese sold more than 640.000 vehicles. Sales are still domestic, but with the recent entry into Japan and now Europe, that will change. Chinese brands are gaining significant market shares in Germany thanks to the state-sponsored boom in electric cars.
The best example is the former British brand MG, which is growing to a new size under Chinese SAIC ownership. In Germany, sales in the first half of the year doubled to 4.200 vehicles delivered. The trend is still rising, since MG is pushing interesting vehicles and the dealers could still sell more than MG is delivering.
With the new BYD Seal, the Chinese have an electric car on offer that could pose a threat to Tesla's M3. There are already 60.000 pre-orders in China. The pleasantly drawn sedan with a range of up to 700 kilometers will be delivered for the first time this month. It has the potential that BYD has always been said to have and that is now finally about to be exploited.
BYD is the number 37 car brand in the Hedin portfolio
The Seal is the first BYD vehicle to feature the innovative CTB (cell-to-body) design. The cells are built directly into the body, without going through modules or packages. The rigidity of the body should be 100% better than the conventional design, says BYD.
In the former Saab logistics center in Nyköping, the shelves could now be filled with BYD spare parts. There is definitely enough space, but the warehouse has not been busy with Saab spare parts for a long time. The Hedin Group has thus added another car brand to its portfolio. Number 37 if we count correctly.