Citroën, the great avant-garde brand from France, is 103 years old. Now the brand has a new logo and a new brand identity. The journey leads into the past. And into the future. Because the new brand logo is actually, subtly modernized, almost the old one. That legendary from 1919, which was created under André Citroën. In the next few days, it will be seen for the first time on a new Citroën concept car.
Then it will make its way and step by step to Citroën workshops, Websites, and vehicles of the brand appear.
New Citroën logo
It is now the brand's 10th logo with the double chevron and it has come full circle. Citroën wants to go back to its roots and at the same time travel to the future. Citroën CEO Vincent Cobée sees exciting years ahead for the brand and said today:
“Our new identity is an elegant symbol of progress, as we move our customers physically in bold, forward-thinking vehicles that challenge traditional industry rules, and emotionally by ensuring their entire experience – especially driving electrified – is more affordable, comfortable and enjoyable is whatever their wants and needs are.”
“Our legacy of inspiring consumers with bold and revolutionary vehicles motivates us to take a different, more inclusive approach to mobility for future families, and we firmly believe our customers will agree that nothing moves us like a Citroën .”
Here you can discover the second little trip back into the past. Citroën is digging up an old marketing slogan that the brand's older supporters will still ring in their ears.
New Citroën marketing claim
The latest marketing claim "Nothing Moves Us Like Citroën" is close to "Nothing moves you like a Citroën". However, this saying, which was very successful at the time, does not necessarily stand for the best time of the brand.
Around the year 2000, he was present in all German living rooms via television advertising. You could hardly escape him. However, it stood for vehicles that were pushed onto the market at high discounts, and that was not good for the brand's image.
In 2022 everything should be better, but above all different. Vincent Cobée today announced nothing less than a “powertrain and mobility revolution”. In the next few days, the brand wants to start the first proof of this.
The new Citroën logo raises expectations
The new old logo is one thing above all. It's an obligation and it creates expectations. You will have to be measured by that. Because it ties in with the times when André Citroën himself wrote about the future in Paris and unusual vehicles made the name Citroën known around the world.
The new logo was liked right away. As far as the marketing claim is concerned, however, there is another favorite among the editors. It's a bit older, simpler, and was stuck to the rear windows of many CX back then.
“Intelligence on Wheels” came into vogue in 1970 and was the follow-up to 1967's “Always Ahead of Its Time”.
Images from Citroën Communication