In the beginning there was a good plan. In the summer of this year we started work on the 2023 Saab calendars. The plural is of some importance in this context, because there were originally two Saab calendar projects. Only one became reality. It is the young, bolder calendar that can still be purchased in the shop today at the pre-order price. We followed its premiere with some skepticism (would you like the calendar?) which was completely unfounded. Because the calendar is already a success. In just two days, a three-digit number was pre-ordered.
The other, second Saab calendar, on the other hand, got stuck in the early project phase. Probably because in the Saab world, despite commitment and love for the brand, not everything is perfect.
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