I like the smaller car brands, they are the fine salt in the soup of the automotive world. Without the little ones, the innovative ones that are a bit different from the mainstream, the auto galaxy would be pretty bland. For years I have been following the development of DS Automobiles, the extravagant and chic Citroën descendant, with some sympathy. Establishing a new brand is never easy, it takes staying power, the right products and a keen sense of potential customers.
2022 was a record year for DS Automobile, a nice plus of 91% in Germany as of December 31.12st. in statistics. That's exciting and brings back some memories for me from 2011. Why is that? Continue reading.
Record result in Germany
DS Automobiles was able to register almost 4.000 new vehicles in Germany in 2022. Exactly there are 3.955, especially the final spurt in the second half of the year was impressive. There are now 2 locations offering the avant-garde from France. 35% of all registrations are electrified, in the final sprint for the electric car premium in December it was even 64%.
|Month||change vs. Previous year||since January (YTD)||change vs. Previous year|
|July||322||+ 43,8%||1 368||+ 8,2%|
|August||288||+ 176,9%||1 656||+ 21,1%|
|September||295||+ 64,8%||1 951||+ 26,1%|
|October||509||+ 176,6%||2 460||+ 42,1%|
|November||594||+ 301,4%||3 054||+ 62,5%|
|December||901||+ 374,2%||3 955||+ 91,2%|
The figures, broken down by series, are also interesting. From the DS 7 that last year revised was, 1834 new cars came on the road. The new DS 4 (who also has blog-internal fans) reported 1.140 copies, the only purely electrically available DS 3 863 vehicles.
The DS 9 is and will remain exclusive
Exclusive, which was to be expected, was the case with the DS 9. The large DS, the tastefully designed flagship of the Parisian car brand, came onto the market in 2022 with 118 units.
The prospects for 2023 are pretty good in terms of further development. From January 16th, DS Automobiles will start a TV campaign for the DS 7 in Germany and in February the new DS 3 at the dealers. It's pretty good (already seen in nature) and with small retouches and technical innovations, it looks more mature and valuable than the DS 3 Crossback, the previous model.
The registration figures for 2022 were a little flashback for me. Because, DS Automobiles is now pretty much where Saab Automobile wanted to be in Germany in 2011. 3.955 units, against the planned and never reached 4.060 pieces. For 2012, Saab wanted to sell 4.454 new cars here. Any bet that DS Automobile will crack this mark with Parisian nonchalance.
With data from the KBA and media from DS Automobiles