As promised, we are working through the wish lists of the readers. With each new month we start a different campaign, in February it's the turn of Saab keychains. Of course we thought about the design and execution; we move reliably on old Saab paths.
Anyone who has been driving Saab for a long time still knows the key fobs from the old days. They were well thought out and sometimes even surprising. In the 1990s, the Saab Germany headquarters in Bad Homburg distributed key fobs that had a serial number plus the address of the headquarters. In the event of loss, the honest finder could send the key back to Saab.
The customer then got mail from Bad Homburg – and his car key back. That was the theory, a smart signal that Saab cares. It is not known whether the service was used more often in reality. The idea was definitely nice.
The old keychains always had one thing in common. They were lightweight and had a leather pad to keep the key fob on the center console from scratching or rattling.
In this tradition we have worked to launch new keychains. Of course, it was clear from the start that we would not use real leather. Here we are, exceptionally, symbolically zeitgeisty (more on the subject tomorrow on the blog).
Instead of real leather, we opted for a light, Scandinavian-friendly synthetic leather and a laser engraving with Saab 9-3 and Saab 9-5 lettering.
On the back of the key fob, as a loving detail, is the historic Saab B18 aircraft (Saab 18). Even with the dimensions, we stayed close to the historical model. The length of 6 cm (without the key ring) corresponds exactly to the original dimensions, and we also followed the templates to within one millimeter for the width.
Only Saab keychains for the Saab 9-3 and 9-5?
Of course, some readers will now ask: why only keychains for the 9-5 and 9-3? You are right to ask the question.
We had to start somewhere, of course, but more keychains and colors are in the pipeline. They will definitely come for the classic Saab 900, taking up the old form of the lettering and the row of numbers. We also commission the production for the 9000.
We're not quite sure about the Saab 99, which we already have virtually, and about historic vehicles like the 96 or 92. Is there any demand for them at all? We're undecided, so no decision has been made yet.
Where do we produce? Short delivery routes and regionality are important to us, but not always realistic.
We have the Saab key fobs manufactured in the Netherlands, which means that our delivery routes are not short, but at least remain European.
Im Aero X Club Store they can be ordered in the course of the next week, we already have them in stock.