Citroën has been a topic on the blog since July 2022. An experiment started with an uncertain outcome. Actually for the reason that I have a certain sympathy for Citroën. Because I have the idea of adding a CX or XM to the Saab, that could fit well in the hangar. And because I just felt like an additional topic.
Readers remember that almost exactly 2 years ago, another brand ventured onto the blog. Volvo, the traditional brand from Gothenburg, always bigger than Saab and unfortunately Chinese today. Actually, we thought there was sympathy for the other Swedes, then Mark also bought a new Volvo and we were convinced that it would fit.
It didn't fit. It went horribly wrong. Volvo and Saab, it was always rivalry and never love. I underestimated that. The mood among the readers deteriorated rapidly, which rubbed off on the team, and within a few weeks nobody wanted to hear the name Volvo anymore. The Gothenburgers were considered undesirable and kicked off the blog faster than they became an issue. That was the end of the Volvo Liaison.
Dare to be avant-garde
With Citroën as the theme, things seemed to be completely different from the start. Surprisingly, the readers came out as fans of the brand or as people with a Citroën history. Lizi spontaneously started looking for a classic with the double angle, I was close to bringing a BX from the greater Barcelona area to Germany. At least one reader bought a Citroën Type H, and the posts were well read.
In fact, we have experimented. What really matters? Is it the classics, the icons DS, ID and CX that are exciting? Or is it the new Citroën that Stellantis is rolling off the assembly lines? And how is the interest in the Nobel Citroën spin-off DS Automobiles?
The result, based on readership numbers that are incorruptible, is perhaps unexpected. Maybe not, because the blog project is of course primarily aimed at friends of historic vehicles. One might think. But it is not that easy.
Reader numbers are incorruptible
In fact, the topics related to the Citroën classics are the ones that are the most popular. 11.760 people found the post about the Citroën CX Concorde worth reading, but then the curve goes down rapidly in steep flight. If you look at the Citroën brand, especially with regard to the current models, then the Minivan found interesting by 3.080 readers.
It leaves all other current vehicles far behind. A corrugated iron imitation that reminds of the big time. A rolling sentimentality. Of all things.
At DS Automobiles, interest is even more muted. The DS 9 Opera Premiere found 1.354 interested people. These are numbers that should be compared with the Concorde.
As mentioned, it's easy to do. People who are mainly interested in old sheet metal read here. That would be simplistic, but not the whole truth. Because more than half of the Citroën readers are new to this site and come from external links, and now at the latest one could allow oneself to think about the current positioning of the brand.
If you wanted it. But I don't want that. I am not aiming for a market analysis for Citroën or wisdom from a sympathizer's point of view. The strategists at corporate headquarters can do everything better.
The future of Citroën Avantgarde on the blog
The question is whether we want to continue to dare to be avant-garde and leave Citroën on the blog? I know that some people in the Saab scene do not like the topic. That's to be expected, but that's the writers' freedom to write exactly what they like. About Saab, Citroën, or with a side glance somewhere else.
The critics will have to live with it.
Because the Citroën Avantgarde will not disappear, so not from these pages. It is true that our classic dreams with the double angle in Barcelona and Frankfurt have been shelved for the time being. In fact, many really great Citroën drove us in front of the radar, actually as bycatch. Finally a stunning XM.
But we didn't have the courage to do it.
Why? Classic cars are not a topic at Stellantis. So not real. It is true that automotive icons are always rolled out of the magazines and presented to the public if they appear useful. As a bridge to the glorious past, as a legitimation of the present.
But obviously nobody really cares about them. The reality is different. There is no functioning supply of spare parts for youngtimers and classics, so support will be discontinued as soon as it is legally possible.
Citroën C6 fans, the ones who are currently suffering, know only too well what I am writing about.
Everything that happens to the old avant-garde, or not, rests on the shoulders of third parties. There is a great, committed scene, companies and workshops that are highly recommended. But some of them require long ways if the classic gets a real problem. Saab is there, in direct comparison, a Swedish wellness oasis.
The garages in Barcelona and Frankfurt will remain pure Saab biotopes for the time being. In theory, at least, because in some hall there is another BX GTI that actually deserves to be revitalized.
And again the thoughts are circling, the BX doesn't want to get out of my head. Life, with its many possibilities, can be quite complicated.