A cult brand is always good - we design a Saab time capsule
Do you remember the last time you handed over a new car? When it comes to a Saab, that could be a little longer ago. On these occasions, the auto industry celebrates itself - and its customers. Depending on the brand, there are gifts. The unavoidable bouquet of flowers for the wife or partner is mandatory.
Perhaps there is also a book with the history of the brand in a representative box? Key fobs and other more or less exclusive devotional items. It all depends on the price range you are in. Celebrating yourself, celebrating a car brand is actually a discontinued model. It will disappear with the end of the combustion engine era, which has been decided in an ideologically non-negotiable manner. Just as many automotive glass palaces and sales consultants will not make it into the electric future.
In the new era, the electric car subscribed to online is delivered free to the curb, picked up at the distribution center or at the nearest consumer electronics store, or picked up at Bosch Service. Maybe also at ATU. It's soulless, but efficient. Until then, we can continue to drive the old Saab burners. We should do that.
And meanwhile celebrate the cult brand Saab. A story with design ideas, a time capsule, many hours on the computer, an old Saab T-shirt and Eric Carlsson, who of course got involved.
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