Anyone who read here on Sunday knew about it. Our Saab time capsule is on the runway, ready to take off. The project is pretty crazy but also creative and something the team enjoys. A time capsule - we haven't had that in the last 12 years.
So it was necessary to create one. And here she is!
It all started with the simple consideration of what to do with the Saab brochures that we have in store. The latest brochures are dedicated to the 2012 model year. They are also already 11 years old, the model year only existed in the form of a few pre-series vehicles, and the lights on Göta Älv went out too early. The brochures for model year 12 and those of other model years now have an appropriate collector's box. The Saab time capsule.
Our Saab time capsule builds a bridge
With the Saab time capsule we build a bridge between the present and the past. We have chosen two important years in Saab's history. 1963 and 2006. Are not important you say? They are, because they represent important turning points in the history of Göta Älv's cars.
In 1963 Eric Carlsson was victorious in Monaco, taking the second consecutive victory for the hitherto relatively unknown brand. For Saab, winning in series was an initial spark. "Saab wins” the German importer headlined his advertisements in the trade press. Now motorsport fans and journalists became aware of the brand with the strange, two-stroke cars. Saab, previously primarily successful in Scandinavia, also became popular in continental Europe - which should lead to the establishment of the first branch in Frankfurt am Main only a few years later.
Eric Carlsson is the godfather of the time capsule
The winning scene 63 in Monaco, the goosebumps moment when car number 283 with Erik Carlsson at the wheel crosses the finish line in the port of Monte Carlo and the flag falls, is the main motif for the time capsule. Carlsson adorns the lid of the capsule with the exact second that will make him immortal for all time.
Saab used the success for advertisements. The photo of the victory was contemporary alienated and published. We have processed it, digitized it and carefully modernized it. Carlsson and the Saab, the skyscrapers and the harbor in the background, a moving scene.
The model year 2006
The shell of the Saab time capsule, that was clear, had to be completely different. Away from history towards what could have been. An old, washed Saab T-shirt showed us the way. In 2005, the cult brand dared to try something like a new start.
Projects like the new 9-5 and the 9-4x were already on the way, now (and finally) more attention to detail in the series.
The carelessness and cheap choice of materials of the years before should be forgotten, and in the hold of the Saab 9-3 and 9-5 sports suits, as a fine detail, a stylized airplane was found as a handle from then on. A subtle reminder of the root that initiated the journey back to the plane.
Beginning in the luggage compartment of the station wagon, continued with the model year 2012 with the airplane in the line speedometer.
In fact, the plane has been heavily modernized and made compatible with the Born from Jets campaign made. To the IAA In 2005, Saab Germany distributed shirts with the airplane symbol to the invited visitors, one of these shirts has survived the years.
The Saab model year 2023
We thought about what the plane might have looked like 18 years later. For model year 2023, if Saab still existed, we further reduced the shape to the absolute minimum. All that remains is the outline of the plane, which can be seen on the matt black shell of the time capsule. The result is what we wanted.
Stylish, timeless and noble.
The Saab time capsule (time capsule) will accompany us and the readers for a certain phase. We fill them with prospectuses from different years (but not only) and offer them in the Aero X Club Store at. In March we will take off with the 2012 model year.