A Saab is absolutely safe? Saab contradicts - he is not!
Saab advertising has always loved understatement. It was maybe even a bit too much of it, looking back. A slightly higher volume would sometimes have done the brand good. In 1975, people didn't see it that way. The Saab 99 had arrived in the prime of its life and a lot had happened at Saab Germany as well.
The Swedes now resided in their own branch in Frankfurt's Nieder-Eschbach district, and sales picked up. The second revision had done the 99 good, but the turbo engine was still some way off and the sporty one EMS model, which was intended to sharpen the brand profile, only came onto the market the following year.
So the image of both Swedish car brands remained as a special feature. That to produce particularly safe vehicles. Great, actually. But, the unexpected happens. Saab disagrees.
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