Lancia Renaissance - an old car brand with a passion for design
Lancia is coming back. To Germany and other European countries. Lancia was never gone in Italy, home was the last bastion where the traditional car brand was allowed to spend the winter. The comeback in Germany should now succeed under Stellanti's direction, the first dealers have already been committed as partners.
It will start with the upcoming Lancia Y10, a small car, but the brand plans more. Much more. She wants to go back to faded beauty and greatness. The experiment is exciting for several reasons. It's not just about the feasibility of the revival, as Saab-affine people could also be interested.
Lancia is an experimental laboratory for Europeans at all.
Can old car brands counter the expected onslaught of Chinese companies? And is it perhaps exactly the great old tradition that a European trump card can be?
Yes, I want to read more...
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