A red carpet for the (Saab) Emily GT concept

Will it work or will it not work? That was the question that sparked controversy this week. For once it wasn't about the indigestible Berlin legislation, in Saab circles it was about Emily. Which is actually not a Saab, but which arouses enormous interest.

There have been many videos for them in the last few days, which are for NEVS advertising and accompany the creation process in detail. It doesn't matter how the above question is answered. The films are interesting.

Another sideshow when it comes to Saab is Subaru. The cooperation between Sweden and Japan was not as successful as between Saab and the Fiat group. Maybe because it wasn't a collaboration of conviction, but ordered by Detroit. While the Subaru flops are history for Saab, the journey for Subaru continues. With Badge Engineering, just under a different sign.

Emily in the NEVS design studio
Emily and other designs in the NEVS design studio

Yes, I want to read more...

 


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