Volkswagen warns against cheap cars and promotes the Golf

With the Golf I, Volkswagen emerged from the serious corporate crisis at the beginning of the 70s. In the beginning, the Golf was not a sure-fire success, as one might expect. Quality problems in the start-up phase worried those responsible. Only with a few improvements and the appearance of the GTI, which sharpened the image, did it become a success.

The myth of golf then took off at full speed, the term golf class remained valid for decades, and the accounts on the Mittelland Canal were full of money again. In the early years, the Golf itself was only a sparsely equipped vehicle, fully in the tradition of the archaic VW Beetle.

The French manufacturers advertised with plenty of equipment, the British with a generally large number of cars for the DM, and Opel with cheap prices. In principle, the Rüsselsheimers were a problem. Because they were on a high that had to be stopped.

Volkswagen Golf advertisement

Yes, I want to


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