The Fiat 1500 was comfortable, sporty and dangerous
Today, let's dive into a time when graphic artists designed car advertising on the drawing board. A few strokes are usually enough to create a meaningful advertising message. Although advertising increasingly relied on photographic elements in 1962, Fiat Germany continued to rely on traditional design.
A year earlier, the Turin group presented the Fiat 1300 / 1500. The 1500 is the entry for the middle class, and then some things seem to have been different than today. Because Fiat does not pull the price card to convince customers. Sportiness and quality come first. Honest?
Fiat, on the way in Opel and Ford's territory, that's what a cursory glance at the price list suggests. But he is deceiving. The Italians then actually play with the price and become dangerous for a completely different brand.
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