Trees attack from the side - the Volvo 244 has the flank protection

While the Saab advertising in Germany was reservedly elitist, market competitor Volvo indulged in frank words. In 1976, Saab advertised the 99, Volvo the 244 and the new 242 L. The styles of the two brands could not have been more different. While Saab relied on pure restraint, Volvo provided facts.

It is interesting that both advertisements went to press at the same time and were published in Auto Motor Sport. That of Volvo was double-sided - that of the German Saab branch occupied only one side. The Swedes' advertising was still black and white, while the majority of the market competitors already relied on four-color printing. Was it Scandinavian restraint or artistic sensitivity? Perhaps.

Volvo 244 advertisement 1976
Volvo 244 advertisement 1976

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