In France, cars are female. The DS - the goddess of Citroën - no question, she is also female. In Germany, however, this was not always the case. I can't remember that my neighbor, who was a staunch Citroën and DS driver, ever spoke of the DS.
But that's how it was.
Because even Citroën Germany assumed the DS masculinity. That was in 1973, the DS had been on the market for what felt like an eternity. It was presented to the amazed world in 1955, and its eternal career would not end until 1977 with the last station wagon. But actually it never ended, the DS is a legend, traveling in the stars of automotive eternity.
Back to 1973. The DS is already 18 years old. It's a classic by today's standards. Still touting them as progress borders on the audacious. Or unrealistic. Or put your finger in the sore spot of your competitors. Who are obviously not in a position to deliver adequately.
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