Saab 9-3 Cabriolet - a Swedish temptation in Inca yellow
At Saab, the color yellow is closely linked to the brand DNA. There are the Monte Carlo yellow convertibles, which are much more valuable than their relatives painted in different colors. Or the yellow Saab Viggen, which are rare and cause a heart pounding faster than a blue or black Viggen ever could.
However, the Swedes were not always completely sure of their taste. At one point, they tended to overcharge their clientele. The Lime-Yellow shade was actually intended to continue the great tradition of desirable yellow tones. He probably left too much room for interpretation, was it linden yellow or could one associate lemon yellow or was it more green-heavy than anything else?
He was not a success, neither in new car sales nor today on the used car market. Lime-Yellow sure has fans, but is generally considered difficult. It wasn't until 2008 that the Swedes realized. And finally gave the fans what they had longed for for a long time.
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