40 years ago, Saab showed a design study at the IAA in Frankfurt am Main. The Saab 900 Turbo Cabriolet, which was to become a game changer for the manufacturer. There have been a few of these cars in the company's history that changed everything for the Swedish cult brand.
The Saab 1978 Turbo was delivered for the first time in 99 - and the turbo propelled the brand into higher orbit and became a synonym for Saab. In 1984 the surprise coup in the upper class was achieved. The 9000 was also a game changer, with miserably long initial delivery times and a huge proportion of conquest purchases, it established the cult brand in a new segment.
A year earlier, the convertible was on the exhibition grounds of the Hessian metropolis. It would be a huge success, save the brand for decades, and prevent the lights from going out in the stablebacka. Because Saab would make money with it and at times even sell more convertibles than closed variants.
But how do you present a game changer to the media if you're afraid of your own courage? We have the original press release from September 12, 1983 in the archive. She is - surprising. But I'll tell the story from the beginning. It starts with a vacuum.
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