The long, hard road for the restart in the old Saab factory

Were those responsible aware of the proximity to a historic date when they appeared in front of the press on Friday? Almost 10 years earlier, there was also a restart in the old Saab factory. It was an attempt that ended in disaster shortly afterwards. Should 2023 be set the same as 2013?

The skepticism can be read everywhere in the Swedish press. It is appropriate because times are generally difficult for every start-up in the mobility industry. Capital costs have risen and customers' enthusiasm for switching to electromobility is limited. Chinese providers are entering the markets and established corporations are rethinking their business model.

Emily GT - the difficult path to a restart in the old Saab factory
Emily GT - the difficult path to a restart in the old Saab factory

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