Not everyone could believe that Saab officially took up the topic of greeting each other 50 years ago. But it was actually like that and in the fall of 1974 the manufacturer used the habit of greeting to attract customers and sympathy. We thought the historical display was so successful that we absolutely had to digitize it.
The advertising designers certainly wouldn't have expected this half a century ago, but we've brought the ad back into the present. It has been hanging (among other things) in the SaabBlog Magazine office for a few days now and we are internally thinking about what we could do next.
Saab poster print - Saab drivers greet each other - in the Aero X Shop!
We would like to do a series of historical campaigns, which would of course involve some work, as the existing advertisements are not in a condition that makes digitizing easy. Perhaps even a reprint of the legendary Saab vs. XY ads in large format would be conceivable.
But today we're talking about the first Saab poster print - Saab drivers greet each other - from 1974. We printed it as a poster in A1 format on a hollow core board as a carrier. The effect is that our print is very light and still has a certain stability. This distinguishes it from conventional poster printing on traditional cardboard, because the hollow board is more stable and less sensitive.
Four pre-drilled holes make hanging it child's play - and also swapping it for another Saab poster if there is actually a series and you want variety on the wall.
We have the Saab poster print available in stock and are now shipping orders placed in the Aero X Club Shop (Link). We published more about the background to Saab Germany's historic campaign yesterday (Link).