It does not matter whether a manufacturer currently produces cars or has done so in the past, or whether he will do it again in the future. A brand lives when the culture around the vehicles is alive. Strong backbone of the brand culture can
Another Saab book? Yes, another new publication and a book with which I had one or the other problem. One reason why the book's discussion took so long. Because time and again I asked myself the one question: I like the book, or I do not like it. The author Dieter Günter does not do it that easy for us.
Anyone passing the old Saab factory in the last few days could see an unusual picture. The delivery place full of vehicles, like last 2011. A healthy world ... what has changed in Trollhättan? The pleasing picture is deceptive. At the latest, if you look