Saab vs. primal scream – what about the aero and the instincts?
The legendary Saab vs. XY campaign brought exciting contributions. A particularly notable one is the ad for the 9-5 Aero that Saab Germany released in 2000...
Read more ...Carculture - historical automobile advertising, classics and youngtimers and cool graphics - history and stories about cars.
The legendary Saab vs. XY campaign brought exciting contributions. A particularly notable one is the ad for the 9-5 Aero that Saab Germany released in 2000...
Read more ...In 1997 the Swedes celebrated 50 years of Saab automobile manufacturing, the general mood will have tended towards exuberance. Understandable, because there was parked in front of the door...
Read more ...Car manufacturers have always used motorsport to enhance the image of their products. This is sometimes more successful, sometimes less successful and it ultimately depends on the product itself...
Read more ...Today it is impossible to imagine cars without sophisticated sound systems. From a higher price range, Dolby Atmos is mandatory, the number of speakers can then become inflationary...
Read more ...Is it just me, or was the car world more diverse back in the day? Back then there were wonderful sports cars that were affordable for almost everyone and…
Read more ...This historic car advertisement will bring tears to some people's eyes. A brand new Saab 9-5 Aero sports suit, what would you give to have it...
Read more ...There have always been discussions about consumption and the waste of resources. However, 50 years ago they were not run as narrowly and ideologically as they are today. There was…
Read more ...Saab advertising could be demanding and required a certain level of education. I'm not sure if Homer's Odyssey is still required reading in schools today...
Read more ...It's a fact! Saab drivers greet each other. Still and for regional reasons perhaps more than ever. But why do they do that? A valid answer…
Read more ...If there was something that always plagued Swedish automakers, it was prices. Saab, as long as the brand existed, produced too expensively. And…
Read more ...One of the forgotten dramas in automobile history is the episode of Mini licensed buildings. In general, the granting of licenses for the manufacturer is…
Read more ...Campaigns to launch a new product are to be viewed as highly critical. Everything stands or falls with them and a misplaced message can...
Read more ...It was the favorite word of the late 90s in IT. The acronym WYSIWYG (What You See Is What You Get) made the rounds. Originally from…
Read more ...In the early Saab years, advertising was mostly limited to one magazine page and for a long time there was no color representation. That changed...
Read more ...Legends need to be cared for carefully and sometimes it's the little things that make the difference. Then it is completely sufficient to only show one rear...
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