Carculture - historical automobile advertising, classics and youngtimers and cool graphics - history and stories about cars.
Traumatic experiences accumulate in automotive life, which sometimes even date back to adolescence. A VW derby is definitely part of it. A VW – what? The derby is now, perhaps rightly, forgotten….
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Advertising is a reliable reflection of its time. Historic car ads go hand-in-hand with the ads of the major energy companies that provide fossil fuels at the pumps. Fossil energy? Today Aral, Esso and the market companions advertise…
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Not only Saab had the CombiCoupe on offer. In the 1970s, a number of brands followed the trend. Just as the SUV and crossover wave is rolling incessantly today, there was this mixture of station wagon and coupe,…
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The question of whether it is a real Volvo can be answered with the Volvo 343 with yes. Okay, now critics will say, isn't it actually a DAF? So is he, and he is actually...
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In 1976, Ingolstadt advertised the new Audi 100 and its long-distance qualities. You won't find anything better over long distances, said the brand with the 4 rings. Was that so? The Saab 9000, the long-distance luminary from Sweden...
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Saab advertising was often provided with a good dose of self-mockery. In the early 2000s, the German branch ran several campaigns in this style. Sometimes, however, the agencies exaggerated, and not every advertising claim was immediately…
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What does Lancia stand for? For luxury cars or for great rally successes? A question that could give those responsible for the planned rebirth some headaches. 'Cause there's the strong guys of the past named...
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The year 1976 was actually a good one for Opel. For the first time, the brand with the lightning bolt recorded a market share of more than 20%. In addition, the Rüsselsheimer Wolfsburg had replaced as the market leader. And even against the...
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There are cars that were so good in their day that they seem to have to come back. The Renault 4, the brand's evergreen, is such a car. No, it's not a convertible, nor is it an elegant GT...
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If my thoughts on the NSU RO 80 don't seem objective to you today, I have an explanation. I'm a Wankel fan, but Mazda isn't to blame for that, not NSU. That shapes. Current…
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In France, the cars are female. The DS - the goddess of Citroën - no question, she is also female. In Germany, however, this was not always the case. I can't remember though...
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While the Saab advertising in Germany was reservedly elitist, market competitor Volvo indulged in frank words. In 1976 Saab advertised the 99, Volvo the 244 and the new 242 L. The style of both…
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Fiction and reality are mixed up again and again in car advertising. It's about the image, which is a fairly carefully crafted work of art that needs to be nurtured. Saab was no exception. The Swedes worked...
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Sporty cars have always been popular and the Opel Kadett C was a fixture among young drivers in the mid-1970s. When the first Golf GTI appeared on the scene in 1976, the…
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When I was young, I was fascinated by British vehicles, and the fascination didn't stop at roadsters either. A Triumph Spitfire was in the selection many years ago - against an MGB. Ultimately became...
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