Carculture - historical automobile advertising, classics and youngtimers and cool graphics - history and stories about cars.
The year 1976 was actually a good one for Opel. For the first time, the brand with the lightning bolt recorded a market share of more than 20%. In addition, the Rüsselsheimer Wolfsburg had replaced as the market leader. And even against the...
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There are cars that were so good in their day that they seem to have to come back. The Renault 4, the brand's evergreen, is such a car. No, it's not a convertible, nor is it an elegant GT...
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If my thoughts on the NSU RO 80 don't seem objective to you today, I have an explanation. I'm a Wankel fan, but Mazda isn't to blame for that, not NSU. That shapes. Current…
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In France, the cars are female. The DS - the goddess of Citroën - no question, she is also female. In Germany, however, this was not always the case. I can't remember though...
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While the Saab advertising in Germany was reservedly elitist, market competitor Volvo indulged in frank words. In 1976 Saab advertised the 99, Volvo the 244 and the new 242 L. The style of both…
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Fiction and reality are mixed up again and again in car advertising. It's about the image, which is a fairly carefully crafted work of art that needs to be nurtured. Saab was no exception. The Swedes worked...
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Sporty cars have always been popular and the Opel Kadett C was a fixture among young drivers in the mid-1970s. When the first Golf GTI appeared on the scene in 1976, the…
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When I was young, I was fascinated by British vehicles, and the fascination didn't stop at roadsters either. A Triumph Spitfire was in the selection many years ago - against an MGB. Ultimately became...
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Today, let's dive into a time when graphic artists designed car advertising on the drawing board. A few strokes are usually enough to create a meaningful advertising message. Although in 1962 advertising increasingly relied on photographic elements, Fiat…
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Autobianchi is one of the car brands that are almost forgotten today. The end comes through the merger with Lancia within the Fiat group. From 1977, the Autobianchi label first disappears from export markets, years…
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With the Golf I, Volkswagen emerged from the serious corporate crisis at the beginning of the 70s. In the beginning, the Golf was not a sure-fire success, as one might expect. Quality problems in the start-up phase caused those responsible…
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Large coupes always spread the touch of the sophisticated. The situation was similar with the Opel Commodore GS Coupe. As far as performance was concerned, the Hessians were definitely in a league with the Porsche 911...
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The history of Saab is peppered with nice episodes that are about innovations. If you believe them, a lot of things were invented by accident, in passing. The electric seat heating in the Saab 99, which is fully automatic by the way, is one of...
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The Peugeot 205 GTI is an automotive icon that can be pretty immoral. Because in 1986 Peugeot advertises a hot version of the 205 that delivers full power even without a catalytic converter, but is still tax-free....
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Anyone who equates Ford Cologne with the bland goods of recent years is doing the brand an injustice. Ford could do things differently, could do the upper class, and really well at that. There was a mood of alarm in the German upper house in 1976. Ford…
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