As a Saab driver copywriter at Volvo

Volvo, Saab or Volvo - copywriters at Volvo

So, as a convinced Saab driver, I was suddenly an advertising copywriter for Volvo and tried in the most creative advertising agency in Switzerland to bring the local sales figures from less than 5000 units per year to the targeted 7500. But how do you do it? In Sweden

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The story takes place in an analog time. Pictures are rare. The 99 is therefore only an example image.

Volvo, Saab or public transport?

So my first car was a used Saab. A 99 GL in Indian Yellow. With a few kilometers under his belt, but on the whole in good shape. And with front-wheel drive, which was important to me as a cross-country skier with competitive ambitions.

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