Dealers need to make money (Saab internal - December 1990)

The "Saab intern" is one of the particularly exciting readings from the past. An information sheet for dealers that was just 4 pages long. In a friendly tone, it formulated the grievances in clear language in…

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News from the Troll - Saab Germany Magazine - December 1989

Everyone loves Saab, wrote the editors of the Saab Deutschland Magazin in December 1989. And proudly lists the celebrities who drive a Saab. There are quite a few who love Saab. But love alone...

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Charming - an accessory catalog for the Saab 90 (1986)

A car accessories catalog from the 80s has a special charm. Completely unexpectedly, you will find exciting accessories that were once available from Saab dealers. In the "Saab boutique", as it was called back then. A fine…

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The Super Swede - Saab 900 Turbo (1979)

The Super Swede! It happened in 1979. The passenger car department of the Saab-Scania group shed its usual restraint and advertised with superlatives. What could have happened? Two super Swedes were at the start. Of the…

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Saab vintage 1980 - News from the Troll 9/1979

For the year 1980, Saab actually had little to announce. There were no innovations, and so the focus was on the topic of facelift. At the same time you caressed your own past a little and told about the Saab ...

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With innovative ideas and turbo - Saab 900 complete brochure 1982

In 1982 the Saab 900 was still young. With innovative ideas and technical imagination, I quote from the prospectus, Saab was on the way up. In fact, with the 900 Turbo you had a car on ...

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News from the Troll - the Saab Germany Magazine - March 1984

What were those times? "Nevertheless, we still expect demand for automobiles to be higher than we can deliver in the short term," wrote Saab Germany Managing Director Karl-Erik Nilsson in the editorial. Saab had invested heavily in 1983 ...

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Practical and economical - Saab 900 GL and GLs - 1983

The entry into the Saab world should be practical and economical. In 1983 Saab Germany presented the Saab 900 GL and 900 GLs. Saab appealed to the reason of potential buyers, emotions had to be left out...

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The slightly different view - Saab model range 1979

In 1978, Saab delivered the first vehicles with turbo engines. In late summer the new 900 came and the Saab world began to change. Saab became synonymous with powerful turbocharged vehicles and occupied a market segment…

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News from the Troll - Saab Germany customer magazine - April 1990

On March 15, 1990, a new automaker entered the scene. Saab Automobile AB, owned 50% each by GM and Saab AB. Ever since it was founded in 1947, the automotive business has always been a…

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Saab 9000i 16 - model year 1986 - brochure 1985

With the 1986 model year, Saab released the Saab 9000i 16 to complement its lineup. The entry into the world of the large Saab series, which was very successful. The term “entry-level model” should…

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News from the Troll - The Saab Germany Magazine - Issue 3 - 1984

Let's start with two quiz questions related to Saab and the year 1984. The first question would be who was the largest Saab dealer in Germany at the time? It wasn't a factory, it was a private...

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Forever young Swede - Saab 96 GL brochure 1979

Saab produced the 20 for around 1960 years, from March 1980 to January 96. Of course, a Saab 96 GL from the last years of construction differed significantly from the first models. The Swedes had their small car continuously…

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Saab 99 EMS - with best regards from the motorsport department

Directly from the motorsport department to the road. That was the case with Lancia, Citroën, Fiat and other brands. From Saab, the 99 EMS came with the best regards from the motorsport department from the stable backa...

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