Master of the wheels - a Saab rally film

Masters of the Wheel - a 1989 Saab rally film

If you want to understand Saab, you have to know the brand's motorsport history. It was the year 1989. In Trollhättan they thought back to the glorious rally years, to Rolf Mellde and Greta Molander. At the Rikspokalen and the Midnattssolsrallyt, which was once the

Read more ...
Erik Carlsson and Saab at the Monte Carlo Rally

A Saab rally showroom video

In the 90s, Saab Germany published several videos for the showroom. One of them resurrects Saab's rally time. Erik Carlsson flies through Swedish forests in his Saab. He takes victory during the Monte Carlo Rally.

Read more ...
200 milliseconds of your life. Accident research at Saab.

200 milliseconds of your life - accident research at Saab

What is time actually? What are 200 milliseconds and how important are they to your life? For your survival? This is the question asked by Saab's accident researchers in 1996. 200 milliseconds could be decisive. About life and death. And

Read more ...
Saab 9000 Turbo against Audi, Porsche, Jaguar and Ford

An impossible comparison? Saab against Porsche, Jaguar and Audi.

In the fall of 1991, the Spotlight editorial team in Sweden made a seemingly impossible comparison. The new Saab 9000 against the Jaguar XJ, Audi 100, Porsche 911 and Ford Scorpio. The Porsche as a sports car icon, the XJ an epitome of British luxury. Opposed

Read more ...
Out and about in wonderland. Saab Factory Tour 2010.

Out and about in wonderland. The Saab Factory Tour 2010.

The Saab Festival 2010 fulfilled almost all of the fans' wishes. Saab was saved, production was on. The new 9-5 came on the market and the future seemed bright. What could be more obvious than to satisfy a few more expectations? A

Read more ...
Saab Festival 2010. The main entrance to the factory.

New start and hope. Saab presents itself at the festival.

Restart in Trollhättan. The first festival after the rescue of Saab will take place in July 2010. To do this, you break the usual 2-year rhythm. Because you have something to show and the eyes of the public rest on the small town

Read more ...
The right and left side of the brain. And what Saab says about it.

The right and left brain. And what Saab says about it.

The customer can learn something with Saab. In 1988, a commercial was launched in North America that deals with the right and left half of the brain. What is crucial here is the knowledge that the Swedes supply material for both halves. The clips

Read more ...

A $ 20 million Saab? Advertising spot USA 1988!

The Swedes always had a sense of humor. Saab went hunting for customers in North America in the 80s with funny commercials. Those who are smaller, and Saab has always been a small manufacturer, must always drum a little louder. Saab drummed quite loudly and that

Read more ...
Saab plant in Trollhättan in the 80s

Saab-Scania - A leading Swedish industrial group

A look back at the world as it was in 1987. Saab-Scania presented a new image film. At that time, you saw yourself as a leader in the transport technology segment. Innovative, successful, at the forefront. Interesting. Because, it would be the corporation in this

Read more ...

Electric blue! Commercial 20 years Saab Cabriolet.

In 2006 Saab celebrated 20 years of Cabriolet. The German branch uses the anniversary for an advertising spot and a special anniversary model. This rolls to the customers in the exciting color Electric Blue. But not only that. On the drive side, things are happening

Read more ...
The Honda Legend against the Saab 9000. Japan is still no threat to Sweden.

Danger from Nippon. Saab tested the Honda Legend in 1989.

The Japanese attack began in the higher vehicle classes in the mid-80s. In North America it was the Honda Legend that was particularly successful under the Acura label. One reason to worry about the Swedish brands! Saab looked at the

Read more ...
Saab Aero X.

The eternal dream car from Sweden. Saab Aero X 2006.

Even after 14 years, it is still a dream car. The Saab Aero X. A sports car that was born in 2006 as a study. A technology carrier that anticipated the restart of Saab. Many of his design elements were found later

Read more ...
Dynamic? Why, surely! The Saab 9-5 NG.

Dynamic? Why, surely! Stefan Rundquist on the Saab 9-5.

The new Saab 9-5. A big car, a heavy car. Stefan Rundquist demonstrated in 2010 in the new Saab 9-5 that size does not have to exclude dynamics. Quite casual and very impressive. In principle, the suspension was fine-tuned. What is missing is

Read more ...
The 9-2x. The best Saab from Subaru.

The best Saab from Subaru. Saab 9-2x commercial USA.

What is he now? A Subaru or a Saab? The answer is easy. The Saab 9-2x is a disguised samurai and he doesn't deny his birth as a Subaru. The relationship is too obvious, far too little

Read more ...
The new Saab 9-5 sedan. It will be presented to the press in summer 2010.

More than a dream? Saab presents the new 9-5 to the press.

An international Saab event! We are writing early summer 2010. The tapes are running again. Saab shows the new 9-5 sedan to the international press. The newly resurrected automaker spares no expense. Journalists from all over the world fly to Gothenburg. Before the

Read more ...