Lancia is coming back - and that's the plan!

In our series about car brands who want to try again, Lancia doesn't fit 100%. The traditional brand never disappeared completely, it always remained present in Italy. But a lot has been expected of Lancia….

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Morris Commercial - a British legend returns

The British Isles have a rich history of iconic car brands. One of the most important and successful was Morris. The Morris Motor Company had been supplying attractively priced vehicles since 1913 and quickly became the market leader in the United…

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Comeback and revolution - Fisker wants to know it again

Electric car time is also comeback time. Entering the mobility business has never been so easy, and never before have so many brands faced a comeback. Among them are very old, almost forgotten brands….

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BMW 7 Series Design – a bow to China

There was a time when car buyers in the Middle Kingdom preferred European design. The clear design language and the high recognition value of the vehicles were a pillar of success on which German brands built. That…

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System relevant - 10 years Saab Service Frankfurt

10 years ago, the last Saab Automobile AB dealership in Frankfurt-Fechenheim closed its doors. Instead, Saab Service Frankfurt was launched. Rising from the former factory branch, a service operation has emerged that is one thing: It…

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Saab vs. Russian aggression

Anyone who has been writing about Saab for a long time will recognize that the drawers are right. The drawers in which Saab drivers like to be sorted. It should be free spirits, architects, lawyers, artists and generally particularly fine-spirited people,…

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February 27, 1947 - the car brand Saab is born (part 1)

75 years ago today, the history of the Saab car brand officially began. A decision by the company management, which was only a formality, paved the way. The car brand Saab was on the way as a start-up. Also…

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Analog is special – (Citroën) marketing doesn’t always have to be digital

In the middle of the pandemic, I received a package from Citroën. I have to admit I was pretty excited about it. Because it was about a mixture of analogue and digital marketing. The focus is definitely on the…

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11 years SaabBlog project (we celebrate birthday and have gifts)

There is no need to beat around the bush. 11 years blog is a (very) long time in the digital world! Especially when a car brand that no longer exists provides the main topic. The SaabBlog project is...

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