Tom`s rearview mirror. The opinion of the Saab bloggers on current topics. Not only, but also, around Saab.
In our series about car brands who want to try again, Lancia doesn't fit 100%. The traditional brand never disappeared completely, it always remained present in Italy. But a lot has been expected of Lancia….
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The British Isles have a rich history of iconic car brands. One of the most important and successful was Morris. The Morris Motor Company had been supplying attractively priced vehicles since 1913 and quickly became the market leader in the United…
Read more Electric car time is also comeback time. Entering the mobility business has never been so easy, and never before have so many brands faced a comeback. Among them are very old, almost forgotten brands….
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A few days ago I received an email about the planned comeback of a car brand. Exciting, I thought. What if the Saab brand came back? Would it be a dream – or more of a nightmare? In the…
Read more There was a time when car buyers in the Middle Kingdom preferred European design. The clear design language and the high recognition value of the vehicles were a pillar of success on which German brands built. That…
Read more 10 years ago, the last Saab Automobile AB dealership in Frankfurt-Fechenheim closed its doors. Instead, Saab Service Frankfurt was launched. Rising from the former factory branch, a service operation has emerged that is one thing: It…
Read more Anyone who has been writing about Saab for a long time will recognize that the drawers are right. The drawers in which Saab drivers like to be sorted. It should be free spirits, architects, lawyers, artists and generally particularly fine-spirited people,…
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In the Ukraine, the Russian war of aggression is raging unabated, and I have no words to write about how I feel about it. As a result, Russia is experiencing an unprecedented wave of boycotts and sanctions,…
Read more The road to the birth of the car brand is rocky. The design of the Saab prototype is under criticism. Not everyone likes the shape of the streamline. Then there's the matter of the engines, which...
Read more The year is 1946. It will be a little more than a year before the Saab car brand is born. Saab AB needs this spin-off, and it needs to be successful. Because the military aircraft market…
Read more Last Thursday the readers waited in vain! No new post went online, it stayed quiet on the blog. The Russian army launched its attack on the Ukrainian neighbor on Thursday night. At the…
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75 years ago today, the history of the Saab car brand officially began. A decision by the company management, which was only a formality, paved the way. The car brand Saab was on the way as a start-up. Also…
Read more In the middle of the pandemic, I received a package from Citroën. I have to admit I was pretty excited about it. Because it was about a mixture of analogue and digital marketing. The focus is definitely on the…
Read more There is no need to beat around the bush. 11 years blog is a (very) long time in the digital world! Especially when a car brand that no longer exists provides the main topic. The SaabBlog project is...
Read more If you've been following the blog for a few years, you might remember the Ida project. It was about an old, fairly worn-out Saab 9-5 OG. The Saab had 1000 and a…
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