Loyalty to the brand! We are many - we are Saab!
In many countries around the world, Saab fans were out and about this weekend to show their loyalty to their brand. Somehow it leaves me with a proud, but also a sad feeling. I was on…
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Tom`s rearview mirror
Tom`s rearview mirror. The opinion of the Saab bloggers on current topics. Not only, but also, around Saab.
Disaster. The Saab crisis in Germany and the fans
In the beginning, the Saab crisis was virtual and none of us could have guessed that there would be no supply of new cars from Trollhättan for months. Everything has changed now, nothing is the same anymore...
Read more The decision battle is approaching. Buy a Saab!
The brand from Trollhättan has been part of my day for months. I blog for Saab, have toured with Saab and suffer with Saab and the staff. I took my vacation for Saab...
Read more Back to the Saab future! Part 3 and the Saab dealers.
In the third part I enter difficult terrain. I write about the Saab partners. A carmaker that doesn't build cars. Traders who have been without supplies for months. Are these the requirements for working with Saab ...
Read more Back to the Saab future! Part 2 from Sweden to Germany.
Have you ever driven a pre-series car? Henrik Claesson's teachings are still ringing in my ears. "Tacked together with scotch tape, made by hand, priceless". Class! Well, prepared accordingly, we arrived at the Stallbacka on Sunday morning...
Read more Back to the Saab future! Part 1 from Frankfurt to the Stallbacka.
Saturday, October 22nd, 2011. Negotiations are still going on in Stockholm, in the Main Metropolis things are being traded. Shortly before 8 a.m. in Frankfurt am Main. On the site of the German Saab branch, Saab...
Read more Saab - Youngman evening news from Stockholm
The Swedish press has been fairly quiet for a few days. Saab is disappearing from the daily headlines, which I have no regrets about. This evening I had a very long phone call with a good friend in Stockholm,…
Read more Saab dealer tour rocks and the future of SWAN
Germany was once one of the most important markets for Saab. For me, the descent began with the move to Rüsselsheim, where Saab was only seen as an unloved daughter. In the period that followed, Germany lost on the Saab…
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