Tom`s rearview mirror. The opinion of the Saab bloggers on current topics. Not only, but also, around Saab.
Anyone who has been writing about Saab for a long time will recognize that the drawers are right. The drawers in which Saab drivers like to be sorted. It should be free spirits, architects, lawyers, artists and generally particularly fine-spirited people,…
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In the Ukraine, the Russian war of aggression is raging unabated, and I have no words to write about how I feel about it. As a result, Russia is experiencing an unprecedented wave of boycotts and sanctions,…
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The road to the birth of the car brand is rocky. The design of the Saab prototype is under criticism. Not everyone likes the shape of the streamline. Then there's the matter of the engines, which...
Read more The year is 1946. It will be a little more than a year before the Saab car brand is born. Saab AB needs this spin-off, and it needs to be successful. Because the military aircraft market…
Read more Last Thursday the readers waited in vain! No new post went online, it stayed quiet on the blog. The Russian army launched its attack on the Ukrainian neighbor on Thursday night. At the…
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75 years ago today, the history of the Saab car brand officially began. A decision by the company management, which was only a formality, paved the way. The car brand Saab was on the way as a start-up. Also…
Read more In the middle of the pandemic, I received a package from Citroën. I have to admit I was pretty excited about it. Because it was about a mixture of analogue and digital marketing. The focus is definitely on the…
Read more There is no need to beat around the bush. 11 years blog is a (very) long time in the digital world! Especially when a car brand that no longer exists provides the main topic. The SaabBlog project is...
Read more If you've been following the blog for a few years, you might remember the Ida project. It was about an old, fairly worn-out Saab 9-5 OG. The Saab had 1000 and a…
Read more When I was in school in my hometown, before I went to boarding school, I had a friend who collected car brochures. He was able to tell me exactly which dealer had a chance of getting the latest prospectus and where...
Read more Saab Military Sales bases were once found in every major garrison town. The Americans loved Saab and didn't want to do without it abroad either. Sometimes the Military Sales was part of a regular Saab dealership, there was…
Read more Maybe you're like me. Leafing through old Saab brochures, you will nostalgically think back to the time when cars were designed in Trollhättan in the shape of teardrops and with fully covered underbodies. Or, you remember...
Read more 10 years ago, Saab's future was not rosy. Saab Automobile Parts AB, the last functioning part of Automobile AB unaffected by the bankruptcy, made a pessimistic forecast. Out of…
Read more 10 years ago, hardly anyone saw a living Saab culture in 2021. The forecasts for the future were consistently negative. But, we (Saab) are still here. Why is that? The time is…
Read more Part of this story is also my personal story. If I had known that this car had something to do with Saab, I would have seen it with completely different eyes. The tale begins a long time ago….
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