Tests - videos and many more
Let the new car fall 30 meters! That sounds crazy and spectacular. But what Volvo does has a serious background. It's about accident research and the behavior of modern vehicles in accidents at very high speeds. For that he has
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I don't know now whether as a Saab driver with a Saab, no matter which model and which year, you cause a lot of attention among the common people. Except of course for connoisseurs, of course. I myself was lucky in the course
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One of the prejudices against copywriters is that they'll lie in their ads, that the bars will bend. But that's not true. In principle quite the opposite. The competition reads along and is quick to file a lawsuit
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So, as a convinced Saab driver, I was suddenly an advertising copywriter for Volvo and tried in the most creative advertising agency in Switzerland to bring the local sales figures from less than 5000 units per year to the targeted 7500. But how do you do it? In Sweden
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Over and over again in history, forgotten prototypes appear that one would have loved to see on the road. One of them is the P172 Coupe from Volvo. It is wonderfully beautiful, one may wonder how his career would have gone
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Once a year, YouGov, on behalf of the Blocket platform, polls Swedish consumers about their dream cars. The result is of interest. Especially if you understand the development of individual car brands over the past few years. Who did everything right, who
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The market share of plug-in hybrids is increasing rapidly. According to the KBA, the number of registered vehicles in Germany rose to 2019 in 102.175. An increase of 52,5% over the previous year. The strong growth will continue, Volvo wants to be part of it. Of course, the Swedes
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Hällered Proving Ground is located about 80 kilometers from Gothenburg. A test track not only for Volvo. Because completely different stories also played here. The last act in the drama about Saab, for example. First and foremost, Hällered is of course Volvo
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Alternative seat covers are trendy. With the 2021 model year, Volvo is launching tailored wool in the 90s and 60s series. The manufacturer relies on a mix of wool and recycled polyester. However, this idea is not entirely new. Because already in
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