News in brief. 7.000.000 readers and some future.

A few days ago the blog welcomed the 7 millionth reader. As so often before, the event missed the blog crew a bit. Time is precious - family, work and blog leave little

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The difficulty of establishing a new car brand

Do we remember qoros? The brand was featured on the blog several times in 2013. Former Saab employees, especially a former press officer, moved to China. An Israeli-Chinese consortium, with the help of deserving European veterans, tried to 

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The Borgward Saab story

Some myths disenchant themselves ... and then you regret knowing the background. Because the story was actually too beautiful. The Borgward Reborn Story will be one of them. She is quick to tell

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SAAB DNA… reload

Saab DNA is spread all over the world. A startup started with Saab know-how and experienced a crash. Another hired a Saab designer and now wants to start big. And old Saab DNA gets in

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IAA. Audi makes Saab - Borgward puzzles

We could find clear design elements from Saab in new Audis in the future. The continuous strip of lights at the rear is a design feature of the last Saab 9-5 and the 9-4x. It would also have adorned the 9-3 successor. But now

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Borgward BX7 - the comeback

The Borgward comeback is underway. Exciting and interesting because our brand could face a similar adventure ... and also because former Saab designers and a former press officer are on board. The Autobild had the first on Friday

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