A $ 20 million Saab? Advertising spot USA 1988!

The Swedes always had a sense of humor. Saab went on the hunt for customers in North America in the 80s with funny commercials. If you are smaller, and Saab has always been a small manufacturer, you always have to drum a little louder. Saab

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Saab Tag: "... a well thought-out concept of being different"

Saab is present in the press. Still one can say. Saab is becoming a mystery to the whole industry. There has been no new car since eternity, and yet the community and the brand are more intact than ever. Normally brands disappear after the production has stopped quite fast. But what is already normal at Saab. A short rundown of the press releases, which are sometimes amusing, from the last days.

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