More than a balloon - advertising for the airbag

Volvo 940, 960 or the new 850?

One of the prejudices against copywriters is that they'll lie in their ads, that the bars will bend. But that's not true. In principle quite the opposite. The competition reads along and is quick to file a lawsuit

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As a Saab driver copywriter at Volvo

Volvo, Saab or Volvo - copywriters at Volvo

So, as a convinced Saab driver, I was suddenly an advertising copywriter for Volvo and tried in the most creative advertising agency in Switzerland to bring the local sales figures from less than 5000 units per year to the targeted 7500. But how do you do it? In Sweden

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