Auto year 2020. Electrification and digitization.

The auto year 2020 will be tough. For the first time, the forecast upheavals in the industry will be felt by everyone. A challenge - and one thing is certain, nothing will stay as it was. Everything is subject

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Years rearview mirror. Saab vs. Digitalization.

The special kind of annual rearview mirror. I've been driving a company car for several months now. The first "non-Saab" in almost 10 years. German make, premium. There is not much more to say about it. The arguments for a new

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Orio brings Saab drive to the present

Digitization is an important topic, but usually bypasses the customers of car brands that are no longer in production. The nice little gadgets don't exist for them. Only at Saab, everything is back

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From hardware to software

Over the weekend I flee to regions in northern Germany that are guaranteed to be free of carnival. A blogger meeting is on the agenda; we are working to get the story into the famous dry wipes with our 2016 Project Saab. I also meet

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