Geneva Motor Show. Newcomer Qoros.

The difficulty of establishing a new car brand

Do we remember Qoros? The brand has been 2013 often topic on the blog. Former Saab employees, most notably a former press chief, moved to China. An Israeli-Chinese consortium sought to build a new car brand with the help of deserving European veterans.

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Better days. Saab 9-5 NG in the paint shop 2010. Image: Saab Automobile AB

Trollhättan. The future of the old Saab factory?

The long summer break in Sweden is coming to an end, so maybe the news-free time in the old Saab factory. After the departure of former NEVS CEO Bergman over a month ago, it had become quiet.

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Saab 9-x Air Concept. Image: Saab Automobile AB

Fiction Saab. A look into the future.

Finally. Impatient I stand at the window, look at the driveway and wait for the things that come. In my right hand is the key of my 9-3 Hirsch Convertible. In the background my daughter - she tries to communicate with me, what

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SAAB uses blue airbags, as I have now discovered. By the way, they sound quieter than I would have imagined. This picture is the last of the old SAAB before he has wandered into the press.

SAAB. Future.

A few months ago I published an article about my six years with SAAB. In the end, the question was whether this was in addition to the past he had with me, and the present in which I am satisfied with him

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