As a Saab driver copywriter at Volvo

Volvo, Saab or Volvo - copywriters at Volvo

So, as a convinced Saab driver, I was suddenly an advertising copywriter for Volvo and tried in the most creative advertising agency in Switzerland to bring the local sales figures from less than 5000 units per year to the targeted 7500. But how do you do it? In Sweden

Read more ...
Saab 9-5 meets

My SAAB story

It was 1992, I was 17 back then. A good friend was two years older than me and had just got his driver's license. His family had three cars. A Volvo 240 station wagon and a Volvo 940 station wagon. Both cars stood him

Read more ...