Sony Vision S on the move in Austria

No turning back - new players are revolutionizing the auto industry

It is becoming increasingly uncomfortable for the traditional auto industry. There is the political will for electric cars and stricter emissions standards for combustion engines. And as if that wasn't enough, new players are entering the market. These are not upstart from China. It

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Long ago - Saab lettering in the Stallbacka

The Swedes and Saab - what's going on?

On December 19, it was 9 years ago that the factory gates in the Stallbacka closed. A long time from an automotive point of view. How has the brand held up in your home country since then? A look at the current numbers is worrying

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The seat belt - who invented it?

You are probably thinking of a certain Swedish automaker now. But no, it wasn't Volvo. The history of the seat belt goes back much further. It starts in a car, plays on airplanes. Many pioneers were involved until it made its triumphant advance

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Volvo crashed - 30 meters down

30 meters down - a spectacular film from Volvo

Let the new car fall 30 meters! That sounds crazy and spectacular. But what Volvo does has a serious background. It's about accident research and the behavior of modern vehicles in accidents at very high speeds. For that he has

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Saab 900 II in the 1994 crash test

Is he safe? The Saab 900 II in the historical crash test

The heyday of crash tests began 30 years ago. At the same time probably the best time for car magazines. In the pre-Internet age, the current issue was regularly bought at the kiosk. Mostly it was the auto-motor-sport, which was then considered to be the leader. Early

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As a Saab driver copywriter at Volvo

Volvo, Saab or Volvo - copywriters at Volvo

So, as a convinced Saab driver, I was suddenly an advertising copywriter for Volvo and tried in the most creative advertising agency in Switzerland to bring the local sales figures from less than 5000 units per year to the targeted 7500. But how do you do it? In Sweden

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Big garden - lots of Saab - ideal!

Has Corona changed the Saab community?

Actually, a question that can be answered very clearly. I would like to anticipate the answer and answer from my point of view with a decided yes and no! But no fear! I do not want to hold a scientific treatise here on the (probable) bad word of 2020.

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Volvo or Saab, or Alfa Romeo?

In the past, yes, the world was still in order. It was usually only a matter of deciding between two options. When skiing between Alpine or Nordic, on vacation between the sea or the Alps, when shopping between Coop or Migros. Of the

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The dream cars of the Swedes. Who is at the forefront.

Once a year, YouGov, on behalf of the Blocket platform, polls Swedish consumers about their dream cars. The result is of interest. Especially if you understand the development of individual car brands over the past few years. Who did everything right, who

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Hällered Proving Ground. Here Volvo tests.

A Swedish test track. Hällered Proving Ground.

Hällered Proving Ground is located about 80 kilometers from Gothenburg. A test track not only for Volvo. Because completely different stories also played here. The last act in the drama about Saab, for example. First and foremost, Hällered is of course Volvo

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The Volvo Evolution. Our automotive life is changing!

Panta rhei - everything flows! Things change - including bloggers' automotive life. A Volvo drives up and refreshes the Swedish fleet at Mark. Shall we tell about it? Or is this not possible at all? Granted it isn't

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Volvo V90 model year 21. Limited to 180 km / h.

Model year 2021. Volvo now limits to 180 km / h.

Faster, safer. Volvo limits to 180 km / h. All models from model year 2021, which production is now starting, are affected. The Swedish manufacturer focuses on more safety and sustainability in road traffic. Exciting! Because what will the customer acceptance be like? to buy

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Volvo XC90 production on Torslanda. Picture: Volvo Cars

Volvo starts production. Trollhättan stays in Corona mode

In week 4 the contact lock still applies in Bavaria. From Monday, the regulations will relax moderately. Car dealerships open their salesrooms, but under strict conditions. While Bavaria remains strict, the Swedes take a completely different approach. The country goes in

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This is how Volvo, Scania, NEVS react to the Corona crisis

The corona virus is also spreading rapidly in Sweden. Scania, Volvo and NEVS react to this. While the big manufacturers close their factories and send thousands of employees into the forced break, NEVS takes a completely different path. It offers Swedish citizens for the first time

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In front of the Volvo Museum. But Volvo is not an issue for the blog yet

Why Volvo is not (yet) a topic for the blog

Is a Volvo the alternative to a Saab? Probably the other Swedish brand is currently experiencing the stage of its development in which it is as much Saab as never before. There are more former Saab employees in Gothenburg than in Trollhättan, and some

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